Methods, systems, and computer readable media for generating and using a web page classification model

ABSTRACT

Methods, systems, and computer readable media for generating and using a web page classification model are disclosed. The method may include identifying a plurality of web pages for generating a web page classification model, assigning a label to each of the plurality of web pages, accessing Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from each of the plurality of web pages, processing TCP/IP headers from the TCP/IP traffic traces to identify and extract features that discriminate between the labels, that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform. The method may further include generating a web page classification model by training a trainer to learn a combination of the features that accurately discriminates between the labels. The model is usable to classify unlabeled web pages by applying the model to TCP/IP traffic traces used to access the unlabeled web pages.

PRIORITY CLAIM

This application claims the benefit of U.S. Provisional Patent Application Ser. No. 62/104,052, filed Jan. 15, 2015; the disclosure of which is incorporated herein by reference in its entirety.

TECHNICAL FIELD

The subject matter herein generally relates to web page classification, and more particularly, to methods, systems, and computer readable media for generating and using a web page classification model to make various types of predictions.

BACKGROUND

The Transmission Control Protocol (TCP) and the Internet Protocol (IP) are used to transmit data packets in a network between a sender and a receiver. Data packets include TCP/IP headers, which identify the respective source and destination addresses. It is desirable for TCP/IP headers to be anonymized for protecting a client's privacy.

Currently, anonymized TCP/IP headers may be used to identify the application layer protocol for determining whether a web page is Hypertext Transfer Protocol (HTTP) or non-HTTP. However, this information alone is not very informative.

Anonymized TCP/IP headers may also be used for identifying specific web pages. However, these types of identification methods are limited by resource constraints and do not scale well.

Deep packet inspection approaches are used for various purposes such as examining the payload part of a packet as it passes an inspection point, searching for protocol, non-compliance, viruses, spam, intrusions, or defined criteria to decide whether the packet may pass or if it needs to be routed to a different node. However, such methods are not robust enough to accommodate obfuscated traffic (i.e., encrypted or compressed), rendering this methodology infeasible.

Accordingly, a need exists for methods, systems, and computer readable media for generating and using a web page classification model. Such a web page classification model has a wide range of applicability, not limited to use in predicting network traffic for network planning, identifying security breaches (e.g., web crawlers, malicious bots, etc.), profiling web page content for advertisement targeting, profiling the usage of mobile devices, profiling application type, profiling navigation styles, etc.

SUMMARY

Methods, systems, and computer readable media for generating and using a web page classification model are disclosed. In one exemplary embodiment, a method of generating and using a web page classification model is described. The method includes identifying a plurality of web pages for use in generating a web page classification model, assigning a label to each of the plurality of web pages, accessing, by a processor, Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from each of the plurality of web pages, processing, by the processor, TCP/IP headers from the TCP/IP traffic traces to identify and extract features that discriminate between the labels, that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform, and generating, by the processor, a web page classification model by training a model trainer to learn a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform. The model is usable to classify unlabeled web pages when applied to TCP/IP traffic traces used to access the unlabeled web pages.

In one exemplary embodiment, a system for generating a web page classification model comprises a processor for accessing Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from a plurality of web pages and processing TCP/IP headers from the TCP/IP traffic traces, a web page classification model generator executed by the processor for generating a web page classification model. The web page classification model generator can comprise a labeler for assigning a label to each of the plurality of web pages, a feature extractor for identifying and extracting features from the processed TCP/IP headers that discriminate between the label, the features being uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform, and a model trainer for generating the web page classification model by learning a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform. The generated model is usable to classify unlabeled web pages for a variety of different applications, not limited to profiling applications, security applications, forecasting applications, and targeted advertising applications.

The subject matter described herein may be implemented in hardware, software, firmware, or any combination thereof. As such, the terms “function” “computing platform” and “module” as used herein refer to hardware, which may also include software and/or firmware components, for implementing the feature being described. In one exemplary implementation, the subject matter described herein may be implemented using a computer readable medium having stored thereon computer executable instructions that when executed by the processor of a computer control the computer to perform steps.

Exemplary computer readable media suitable for implementing the subject matter described herein include non-transitory computer-readable media, such as disk memory devices, chip memory devices, programmable logic devices, and application specific integrated circuits. In addition, a computer readable medium that implements the subject matter described herein may be located on a single computing platform or may be distributed across multiple computing platforms.

BRIEF DESCRIPTION OF THE DRAWINGS

The subject matter described herein will now be explained with reference to the accompanying drawings of which:

FIGS. 1A and 1B are graphical illustrations of the respective stability and consistency associated with various exemplary groupings of informative features extracted from TCP/IP traces for use in generating a web page classification model according to the disclosure herein;

FIG. 2 is a graphical illustration of the discriminatory power of non-temporal features for determining the most exemplary informative features for use in generating a web page classification model according to the disclosure herein;

FIGS. 3A to 3C are graphical illustrations of the accuracy associated with predicting web page classifications using an exemplary web page classification model according to the disclosure herein;

FIGS. 4A and 4B are graphical illustrations of the accuracy associated with forecasting traffic using an exemplary web page classification model according to the disclosure herein;

FIG. 5 is a graphical illustration of the accuracy associated with profiling user browsing and navigation genres using an exemplary web page classification model according to the disclosure herein;

FIG. 6 is a block diagram of an exemplary system for generating and using a web page classification model according to the disclosure herein; and

FIG. 7 is a block diagram illustrating an exemplary method for generating and using a web page classification model according to the disclosure herein.

DETAILED DESCRIPTION

Web page classification is useful in many domains not limited to targeted advertising, traffic modeling, and intrusion detection. The subject matter herein describes learning-based techniques used to classify web pages based only on anonymized TCP/IP headers of traffic generated when a web page is visited. This may be accomplished in three steps. First, informative TCP/IP features can be selected for a given downloaded web page, and studied for determining which of the features remain stable over time and consistent across client browser platforms. Second, the selected features can be used to evaluate at least four different labeling schemes and learning-based classification methods for web page classification. Lastly, the effectiveness of the classification methods can be empirically studied for real-world applications.

As used herein, the term “anonymized” refers to packet headers in which the IP addresses of the clients are changed to sequences that cannot be traced back to an original source or client.

As used herein, the term “classifying” a web page refers to predicting various aspects relating to the web page, for example, as set forth in Table I below. Classifying a web page may refer to predicting a content genre of the web page (e.g., shopping, business, news, etc.), predicting whether the web page is a video page or non-video page, classifying the type of device accessing the web page, and/or predicting the navigation used to access the web page.

I. Applicability of Web Page Classification

The World Wide Web (WWW) is the most popular application on the Internet and HTTP accounts for 80% of Internet traffic [20, 16]. Studying the types of web pages being downloaded by clients has tremendous utility in several domains not limited to the four specific examples described below.

Profiling the content type of a web page: The content of web pages can typically be classified or categorized into (e.g., generic) genres such as Finance, Shopping, News, Education, Automobiles, etc., or the like [34, 31]. Knowledge of the genre of web pages downloaded by a given user can be used for gauging user interest, which is invaluable for delivery of personalized content and targeted advertisements thereto [32]. For instance, some service providers rely on deep packet inspection of packets to assess what type of content consumers are interested in, for the purpose of delivering ads [42].

Profiling the usage of video streaming (application type): Video streaming is now reported to occupy nearly 50% of network bandwidth, and consumption is expected to grow [36, 37]. The ability to distinguish between bandwidth-hungry video and non-video streams at critical traffic aggregation points can help facilitate better planning and control. For instance, a campus network manager may be able to prevent network abuse and/or rate-limit video streams destined for student dorms; researchers may want to build profiles of enterprise video traffic to facilitate traffic modeling and forecasting studies; or perhaps Internet service providers may desire limiting resources per business interests [41].

Profiling the usage of mobile devices: The average number of devices per Internet user is estimated to grow to five (5) by 2017 [35]—most of these are mobile devices. The ability to identify web page downloads targeted for mobile devices can help in: (i) building profiles of mobile web usage within an enterprise (for capacity planning, modeling, and forecasting purposes), and (ii) delivering personalized content and advertisements that are customized for constrained displays, power, and connectivity.

Profiling the navigation-style for web browsing: The way users navigate through web pages can be classified as accessing either a landing page (home page), clickable content (non landing pages), or with the increasing use of search and recommendation engines, search results. Such a navigation-based classification can be useful for identifying network misuse. For instance, web crawlers are misused for purposes of web page scraping [14]. Recent studies have shown that the pattern of web page navigation from a given end-point can help identify the corresponding malicious bots [27, 28].

The subject matter herein describes, for example, how web page downloads can be classified according to genre, or any other dimensions noted above, using only anonymized TCP/IP headers that appear in the corresponding network traffic. Notably, the components and functionality described herein constitute a special purpose test node or platform that improves the technological field of classifying web pages using anonymized TCP/IP header information only, without the need to examine a packet payload.

Modeling via anonymized TCP/IP headers is useful to entities not having a direct access to client-side or server-side end-points (e.g., Internet service providers or enterprise network administrators). Currently, such entities must monitor access links and conduct deep-packet inspection of the network traffic generated by client-server interactions [2, 42, 1]. For instance, signature- and keyword-based approaches that scan the HTTP headers and payload for identifying web page types [2, 31], which are problematic as being resource and labor intensive. Notably, methods, systems, and computer readable media described herein obviate the need to investigate packet payloads.

Recent studies have shown, however, that nearly 86% of traffic today is obfuscated (either encrypted or compressed) [30], which makes deep packet inspection practically infeasible—this situation is likely to worsen with the advent of default encryption in HTTP 2.0 [39]. Furthermore, strong Internet privacy legislation dictates that Internet Service Providers and network managers may access no more than anonymized TCP/IP headers in the traffic [38]. Anonymized headers refer to those in which the IP addresses of the clients are changed to sequences that cannot be traced back to the originals. This is a significant challenge because most monitoring approaches rely on application-specific information. In contrast, the content in anonymized TCP/IP headers directly reveals nothing more about the application, other than the fact that it is using HTTP. Even the HTTP headers themselves are unavailable. It is, consequently, imperative to use and/or model anonymized TCP/IP headers for mining and gathering information for the purpose of classifying the corresponding web page downloads. The subject matter herein provides model generation and usage relying on learning-based classification to address web page classification, in the context of the four labeling dimensions noted above.

Classifying traffic based on the type of web pages has not been considered before and is a challenging domain due to the tremendous diversity of web pages and browsers as well as the significant complexity of multi-flow web page downloads [22]. More fundamentally, it is not even clear if the type of a web page would influence the TCP/IP features at all. This issue was studied by making the following key contributions:

1. Data collection: Five different modern browser platforms were used to conduct and analyze downloads of 3345 web pages, all belonging to the top-250 most popular web sites. Overall, more than 100,000 web page downloads were analyzed. For each download, TCP/IP data was processed and the ground-truth was collected regarding the type of the corresponding web page, based on the four classification schemes.

2. Feature extraction and selection: TCP/IP headers were processed to derive 216 features, including temporal and multi-flow features as well as the respective statistical derivatives. A systematic analysis of these features was conducted to identify robust and discriminatory features. In view of conventional studies, this is the first work that argues for and considers consistency (across different browser platforms) and stability (over time) in selecting robust features for web page classification and use in a web based classification model.

3. Web page classification: Using the selected robust features, an evaluation of how effectively these may be used to classify web page downloads according to each of the four diverse labeling schemes. The four diverse labeling schemes (also referred to as “categories”) noted above include mobile-targeted downloads, video downloads, genre-based downloads, and navigation-based downloads. It is found that while mobile-targeted and video downloads can be classified using a K-Nearest Neighbor (KNN) algorithm with more than 90% accuracy, the genre- and navigation-based categories can be classified with a somewhat lower accuracy.

4. Applicability of classification: The impact of this work was then evaluated on two application domains, for exemplary purposes only. The first is that of traffic modeling, in which the distributions of (i) traffic modeling parameters, as well as (ii) properties of the generated traffic were studied. These are statistically indistinguishable from distributions derived using ground-truth labels. The second application studied is that of building user-browsing profiles (for targeted advertisements and clickbot detection). It was found that the genre-preference of a random synthetic Internet user can be reconstructed with more than 80% accuracy, based on the classified labels.

The results of the studies are presented and described herein in Section II; feature selection, classification, and applicability study in Sections III-V. Section VI includes feature groupings.

II. Data Collection Methodology

Learning-based classification requires correctly-labeled ground-truth data for training the classifiers (e.g., model trainer 114, FIG. 6). Below is described a methodology for selecting, labeling, and downloading web pages, as well as extracting TCP/IP features. Of note, web page classification using TCP/IP traces first includes identifying which set of TCP flows correspond to a given web page download—such web page boundary detection has received prominent interest in recent literature [18, 13, 19] and is beyond the scope of this paper. This application focuses on, once web page boundaries have been detected, how effectively can the anonymized TCP/IP headers be used to classify the type of the web page?

Studies focused on the top 250 web sites (web pages) from [34]—as some studies have suggested that nearly 99% of web traffic originates from just these 250 web sites used in this study. Each of the 250 web sites was browsed to collect a list of URLs for respective landing pages, as well as non-landing pages, including search results and media content. This methodology does not capture the fact that some websites present different landing pages to users who are logged in (e.g., facebook.com). Overall, the study included a list of 3345 web pages.

Ground-truth Labels: Labels were also assigned to each web page (Table I), according to the four labeling schemes as follows. (1) AGL: A content-genre based label is assigned to each web page, using the top-level Alexa genre for the corresponding web site (the four (4) most common labels are listed in Table I). (2) WNL: A navigation-based label is assigned based on whether the web page was the landing page, a search-result page (obtained by entering random keywords in a search box), or a clickable content page (including news articles, video content, and social networking pages). Of note, there may be several homepages per web site—e.g., www.yahoo.com, and www.finance.yahoo.com, each of which is classified as a landing page. (3) VSL: The video-streaming (vs. non-video streaming) label is assigned to web pages where a video has played—this includes samples from top video streaming providers like NETFLIX™, YOUTUBE™, and HULU™. The non-video category also SOUNDCLOUD™ and PANDORA™), and file transfer sites with large files (DROPBOX™ and THEPIRATEBAY™). (4) TDL: The final set of labels corresponds to mobile-optimized or traditional pages. This includes only mobile web pages having a traditional web page that serves the same content (e.g., a Super Bowl article on bleacherreport.com that also appears on its mobile web site).

TABLE I DISTRIBUTION OF CLASS LABELS Labeling Scheme Class Names # Web Pages Video Streaming Video page 169 (5.05%) (2 Classes) Non-Video page 3176 (94.95%) Targeted Device Traditional page 2481 (74.17%) (2 Classes) Mobile optimized page 864 (25.83%) Alexa Genres Computers 821 (24.54%) (18 Classes) Shopping 375 (11.21%) Business 363 (10.82%) News 320 (9.57%) Other 14 classes 1466 (43.86%) Web page Clickable content page 1505 (44.99%) Navigation Search result page 1226 (36.65%) (3 Classes) Landing page 614 (18.36%)

TABLE II BROWSER USAGE STATISTICS [27] Chrome Internet Explorer Firefox Safari Opera 42.09% 25.32% 20.58% 9.49% 2.52%

Trace Collection: The TCP/IP trace generated by the download of a given web page may differ across client browser platforms [11]. In order to make classifications herein robust to the browser platform, each of the 3345 pages was loaded using five (5) different modern browsers listed in Table II above to determine the consistency of each TCP/IP feature across browsers (Table II). The five (5) browsers were Internet Explorer (IE) version 9.0.8112.16502, Firefox version 23.0.1, Google Chrome version 29.01547.66m, Safari version 5.1.7, and Opera version 12.16—as run on a modern Windows 7 desktop. Apple does not support Safari on Windows. Thus, the version of Safari used for this study is outdated compared to the version used on OSX.

Web pages are also updated over time [13] in order to study which TCP/IP features remain stable over time for a given web page, and was repeated for the above 3345×5 downloads 6 times each, over a period of 20 weeks and resulted in 100,350 web downloads.

TCP/IP traces are automatically collected for each download as:

-   -   1. Start packet capture tool     -   2. Start a browser with a web page URL as an argument     -   3. Close the browser and packet capture tool after 120 seconds     -   4. Clear the local DNS resolver and browser cache     -   5. Go to Step 1 using a new URL

Quantitative Feature Extraction: Access to the TCP/IP traffic traces allows extraction of many bidirectional traffic features—such as the number of PUSH flags or the size of the HTTP objects transmitted in a TCP connection—that are not available from other sources such as netflow logs. The download of each web page itself may be simulated using TMIX, which provides a source-level traffic generation interface in ns-2 [29].

The methodology herein also allows adding multi-flow features that span the multiple TCP transfers characterizing a given page download—[for instance, the number of TCP connections, number of distinct IP-pairs used, flow inter-arrival times, and total number of packets and bytes transmitted]. Also included are fine-scale temporal features such as round-trip time (RTT) and inter-epoch (inter-object) arrival times. Further included are statistical derivatives—such as the minimum, maximum, and several percentiles—of the occurrence of a given feature. In total, at least 216 quantitative features can be extracted for processing.

III. Feature Selection

The success of classification models relies on the selection of informative, uncorrelated, and robust features [12]. Prior traffic classification studies focused on the first two properties by using automated correlation-based feature selection algorithms (e.g., [17])—robustness of features has not been considered before. Given the diversity and dynamism present in the Internet (and especially in the World Wide Web); this is a rather serious issue [10, 5, 6]. Specific to goals of the subject matter herein, it is important to consider the impact of at least two factors: The impact of client location was not considered, as some recent studies show that location does not significantly impact basic web page features (for Firefox) [3], or that TCP/IP features that are informative for application protocol classification do not vary significantly across location [9].

Time: Modern web pages may change several times a day [10]. It is important to study how this impacts the stability over time of the TCP/IP features generated when the page is downloaded—indeed, classifiers trained on features that are stable over time are more likely to perform well on unseen data and do not need to be retrained often.

Browsers: Client browser platforms differ in their configurations and may generate different TCP/IP features when downloading the same web page (e.g., depending on the extent to which they use pipelining). It should be noted which features are consistent (similar) across different browsers—else, classifiers trained on one browser will not perform well on unseen data that may have been generated by a different browser.

In order to incorporate the above aspects, a 3-step process for feature selection may be used: (i) identify a set of most informative features for web page classification; (ii) group the most informative features into subsets of highly correlated features; and (iii) select the most stable (over time) and consistent (across browsers) features from each of the above subsets. These steps are described below.

In what follows, for each feature i, let M_(n,b,t) ^(i) represent a N×B×T matrix populated with measurements of feature i across the N (=3345) number of web pages, B (=5) number of browsers, and T (=6) repeated web page downloads over time.

Identifying and Grouping Informative Features: For selecting informative features, noise due to browser selection or time of measurement is minimized by computing the average of the B×T measurements of a feature for a given web page. The RELIEF method [12] was used to rank the 216 averaged features according to a respective ability to classify the 3345 web pages. The top 40 (˜top 20%) most informative features for each of the four labeling schemes was selected—of the total 160 features, only 63 were found to be unique (many features were informative for multiple labeling schemes).

The 63 features can be grouped into correlated subsets. For this, the Pearson correlation, p, was used to identify 10 groups of highly correlated features (listed in Section VI). The features within each group have ρ≥0.75, whereas the correlation between features from different groups is generally less than 0.3.

Feature Stability: Next, an estimation of how stable these 63 features are over time was performed. For each feature i, to control for the effect of different client browsers, a N×T matrix is defined as: S_(n,t) ^(i)=Σ_(b) w(b)M_(n,b,t) ^(i), where w(b)∈[0,1] represents the usage fraction for browser b (Table II), which helps ensure that the analysis is representative of real-world web traces.

The stability over time for each feature i and web page n is then estimated by computing the average percent deviation metric defined as:

$\begin{matrix} {{DS}_{n}^{i} = {100 \cdot \frac{\sum\limits_{t = 1}^{T}{{S_{n,t}^{i} - \mu_{n}^{i}}}}{T\;\mu_{n}^{i}}}} & (1) \end{matrix}$ where,

$\mu_{n}^{i} = {\frac{\sum\limits_{t}S_{n,t}^{i}}{T}.}$ For each feature i, the median, 10- and 90-percentile values of the deviation DS_(n) ^(i) observed across the 3345 web pages are extracted, and these values are plotted as illustrated by FIG. 1A. The features are first grouped according to the 10 correlated subsets, and then sorted according to the median value of DS_(n) ^(i). Section VI lists these features in the same order.

FIGS. 1A and 1B illustrate the stability and consistency, respectively, for features in groups 1 to 10.

Feature Consistency: A similar formulation is used to estimate the consistency across browsers for each feature i and web page n by computing a corresponding average percent deviation as:

$\begin{matrix} {{D\; C_{n}^{i}} = {100 \cdot \frac{\sum\limits_{b = 1}^{B}{{w(b)}{{C_{n,b}^{i} - v_{n}^{i}}}}}{v_{n}^{i}}}} & (2) \end{matrix}$ where,

$C_{n,b}^{i} = \frac{\sum\limits_{t}M_{n,b,t}^{i}}{T}$ is a N×B matrix, each element of which represents the average measurement of feature i when browser b downloads web page n repeatedly; and v_(n) ^(i)=Σ_(b) w(b)C_(n,b) ^(i).

FIG. 1B graphically illustrates the median, 10- and 90-percentile values of DC_(n) ^(i) observed across the 3345 web pages—the x-axis uses the same feature index as FIG. 1A.

Selection of Robust Features: In an exemplary embodiment, the plots illustrated in FIGS. 1A and 1B were used to select the most time agnostic and browser agnostic features from each of the 10 groups of correlated features. Sample groups of correlated features are provided in Section VI. By comparing the two plots, it is found that the median, 10- and 90-percentile deviations for nearly all features in the feature consistency plot are larger than the corresponding values in the feature stability plot. This implies that the TCP/IP features generated by the download of a given web page vary more across client browser platforms than over time. A deeper analysis reveals that the primary deviation between traffic between browsers is ad and tracking services, which are browser specific [22].

Although most of the selected features vary significantly across browsers, some features vary much more across browsers than others. For example, feature 4, Number of Bidirectional Reset flags, is relatively stable over time like other features within its group (Group 1). However, this feature changes much more dramatically across browsers. Based on the above, 10 features can be selected as robust, informative, and uncorrelated as discussed below.

Exemplary Informative Features

Number of servers contacted: The total number of distinct servers contacted for downloading a web page is discriminatory for several classes across the two labeling schemes (see e.g., FIG. 2). FIG. 2 is a graphical illustration of the discriminatory power of non-temporal features. It is found that mobile optimized web pages contact a significantly less number of servers—this is presumably because they are designed for devices with constrained resources.

Video pages were also found to contact more servers than non-video pages—these extra servers correspond to increased number of ads, images, and comment boxes. This is especially true for YOUTUBE™ pages, which establish around 400 TCP connections (whereas NETFLIX™ uses 60 connections). Search results also generally display less content from multiple servers than do clickable content pages.

In the genre-based category, it was found that News pages contact significantly more number of servers than other classes—this was also previously observed in [3], and is presumably because News sites tend to summarize on the same page different types of topics (sports, weather, finance, etc.).

Number of PUSH flags per TCP connection: The maximum number of push packets sent in a TCP connection for a given web page is also an informative feature for all labeling schemes. Previous studies show that the PUSH flag corresponds to a HTTP object [18]—data collected and evaluated herein also yields a high correlation between the two. The maximum number of objects sent in a TCP connection quantifies the prevalence of HTTP pipelining or connection reuse—this is more popular for traditional (non-mobile) web pages and video pages as compared to their counterparts.

The median number of push packets sent by the client per TCP connection appears to be informative for the genre and navigation-based labels (FIG. 2 confirms this). Clients that view landing pages use PUSH flags slightly more often than non-landing or search pages. This is presumably because landing pages are likely to collect many more objects summarizing the web site; these objects are co-located on a small number of servers—this may be done to help reduce the load time for the “entry page” of the web site by using persistent connections and by contacting less number of servers. It is also observed that the distinguishable categories using this feature (i.e., genre and content) also tend to include more JavaScript™ objects than other pages.

Total number of bytes transferred: The number of bidirectional packets is a feature that roughly approximates the amount of data transferred to render a web page. As expected, this feature can be used to identify mobile and video pages. The minimum number of bytes transmitted by the client per TCP connection is informative for classifying mobile web pages—this makes sense because mobile sites are designed to be more efficient than traditional web pages.

Object size in largest TCP connection: The object size distribution for the largest TCP connection (i.e., the TCP with the most bytes transmitted) is a valuable feature for discerning video traffic and is not useful for any other labeling scheme. It is common for video objects to be larger than 200 KB, which is rare for other types of traffic.

Temporal Features: Features in Group 8-10 are temporal features. These are found informative mostly for the video labels. The three selected video features include, the 75 percentile inter-connection arrival time, the 75 percentile inter-object arrival time, and the average RTT. Two of these features, the inter-connection arrival time and inter-object arrival time, make sense for video classification because variable bit rate algorithms may request objects at irregular times to reduce transmitting video content that depends on a user's interest [21]. The average RTT is a notable feature—it perhaps reflects that video servers take longer to respond to requests than other servers.

Prior work on traffic classification (identifying the application layer protocol) has found port numbers and the sizes of the first few packets to be the most informative features [17]. This of web page classification, which also incorporates features that span multiple flows finds a completely different set of informative features—while port numbers are not even an applicable feature for web-only traffic, it was found that even the first few packet sizes does not help distinguish between different types of web downloads. This may be the case as the first few packets may capture handshaking mechanisms that are application protocol/application specific, but may not capture the differences between different types of web pages, which are transmitted over the same application.

IV. Web Page Classification

Evaluation Methodology: During evaluation, classification methods similar to the ones used widely for traffic classification [15] may be used for consistency. This includes the non-parametric methods—that do not make assumptions about the distribution of features—of K-Nearest Neighbors (KNN) and Classification Trees (CT), as well as the parametric methods of Naive Bayes (NB) and Linear Discriminant Analysis (LDA).

To ensure that the dataset used in this section is consistent with prior knowledge of browser usage in real-world traces, a random sample of 34,000 of the captured web page downloads by browser (using weights from Table II). This data was used to evaluate web page classification using the four independent labeling schemes: video streaming labels (VSL), target device-based (TDL), Alexa genre-based (AGL), web page navigation-based (WNL). Ten (10) independent 5-fold cross validation trials were then conducted (80% of the dataset is used for training and 20% is used for testing).

The classification accuracy is defined as the percent of web pages that are correctly classified. It was assumed that the accuracy, X_(i), of each 5-fold cross validation run is independent and random (due to randomly selecting web pages that are used for training sets and test sets). The mean accuracy, X, for the five (5) trials is computed as: X=Σ_(i=1) ¹⁰X_(i)/5.

For comparison, results for a baseline heuristic called random guessing (RG) were also included. RG randomly assigns a label to a web page, thus, the expected performance of random guessing is 1/L, where L is the number of classes for a given labeling scheme. Another more challenging baseline heuristic called “apriori” guessing (AG) was also added, which relies on prior knowledge of the frequency of the most common class. Apriori guessing assigns a label to the class that is known to appear most often in the dataset. The classification accuracy of apriori guessing can be expressed as max_(i∈[1,L]) {F_i}, where F_i is the fraction of times class i appears in a dataset (obtained from Table I). Outperforming the apriori guessing baseline heuristic means that the classification performance is not biased towards dominant classes in the dataset.

TABLE III WEB PAGE CLASSIFICATION ACCURACY Classification Model Stable Tcpdump features VSL TDL AGL WNL KNN 99% 90%  73% 82% CT 99% 86%  61% 76% NB 94% 60%   5% 45% LDA 94% 60%   5% 45% RG 50% 50%   5% 33% AG 95% 74%  25% 45% Unstable Tcpdump features 98.3%  84.1%  62.3% 77.6%  Netflow features 98.4%  87.6%  67.2% 77.7%  Stable Tcpdump: different 98.4%  84.4%  58.1% 72.5%  browsers Stable Tcpdump: different 99.1%  88.7%  70.4% 79.9%  time

Classification Results: Table III above summarizes the mean classification accuracy of the learning methods for each labeling scheme. For the stable fine-grained tcpdump derived features, it was found that:

-   -   1—The classification accuracy of the non-parametric KNN and         Classification Trees models are comparable (i.e., ±2-8% where         KNN performs the best), and perform much better than the         parametric Naive Bayes and LDA models. In fact, the Naive Bayes         and LDA classifiers sometimes perform worse than apriori         guessing (though all methods outperform random guessing in most         cases). This result makes sense because the non-parametric         methods do not rely on assumptions about the probability         distribution that the features are drawn from and is consistent         with the observations made in [17].     -   2—The related performance metrics of recall and precision, shown         in Table IV below, similarly vary across labeling schemes for         KNN method. The precision, p, and recall, r, are functions of         the true positives (tp), false positives (fp), and false         negatives (fn), where p is given by tp/(tp+fp), and r is given         by tp/(tp+fn). For the video streaming and target device-based         labels the precision and recall are approximately 80% or higher.         The navigation-based labels yield a smaller recall and precision         of mostly between 80-90%. The genre-based label has a recall and         precision of between 70-80% for classes.

TABLE IV PRECISION AND RECALL (KNN, STABLE TCPDUMP FEATURES) Labeling Scheme Class Names Precision Recall Video Streaming Video .98 .98 Non-video .99 .99 Targeted Device Traditional .89 .89 Mobile optimized .94 .94 Alexa Genres Computers .76 .77 Business .76 .75 Shopping .72 .75 News .77 .75 Web page Clickable content .90 .85 Navigation Search result .81 .85 Landing .68 .70

Sensitivity Analysis: A study of whether the features selected in Section III actually outperform features that are less robust was performed. Specifically, classification accuracy is compared when the most unstable (over time) features are selected from each of the 10 feature groups in Section III, instead of the most stable ones. Recall that all features in each group are fairly informative (for classification) and are highly correlated with each other. The results are summarized in Table III, which shows that accuracy with unstable features can be up to 10% lower than with stable features. Thus, it is important to include not just informative features for classification (as most work on traffic classification does), but to also consider the stability of a feature.

Netflow-derived features were considered. The results above are obtained with classification performed based on fine-grained features derived from per-packet TCP/IP headers. Sometimes, access to such packet traces may be infeasible or costly. It is also uncertain as to what accuracy can be achieved if only coarse-grained features that are obtainable from Netflow logs are used for classification. For this, those (stable) features from each group that can be derived from Netflow logs were considered. For instance, instead of the maximum number of PUSH packets sent by the client (Group 2), the maximum number of bytes sent by the client per TCP connection was included. None of the features in Group 6 and 7 qualify.

Table III above illustrates that while video-streams can still be identified with high accuracy; netflow-derived features yield lower classification accuracy by up to 8% for the other classes. It should be noted that the performance with even coarse-grained netflow features is better than with unstable tcpdump features—this further underscores the importance of considering stability in selecting fine-grained features.

Sensitivity to time and browser were considered. The dataset includes six (6) repeated downloads of each web page, using five (5) different browsers for each. While features that are the most robust across time and browsers are identified, it is important to understand the impact of training on one portion of a dataset and testing on another. The impact of time on classification performance is considered, controlling for browser. Table III above illustrates that this hardly affects classification performance at all. This result is promising, because it implies that classifiers do not have to be trained on data every day. In fact, the dataset above includes measurements spaced out over a period of nearly 20 weeks!

The impact of browser on classification performance, controlling for time, was also considered. Table III above shows that while video streams can still be identified with the same accuracy, the accuracy for the mobile-targeted and navigation-labels reduces by about 6-10%. One significant impact, however, is on the genre-based labels, which can be classified only with 58% accuracy. This implies that traffic classification performance is much more browser-dependent than time-dependent—the analysis of repeatability and consistency of traffic features in Section III supports this observation. It may be concluded that it is important to train models on data that is representative of browser mixes found in real-world traces.

Whether the classification can be done with less packets was also considered. Some applications—such as rate-limiting or intrusion detection—benefit if a web page can be classified while it is being downloaded. Since most of the 10 selected features are multi-flow features, they may not be estimated accurately before a transfer has completed. In order to analyze how many packets need to be observed before web page classification can be performed accurately, an analysis of the first N (varied from 10 to 1000) TCP/IP packets in a traffic trace and derive the stable tcpdump features only from this limited information.

TABLE V CLASSIFICATION ACCURACY (KNN) WITH FIRST N PACKETS Classification Model VSL TDL AGL WNL 10 Packets 75% 75% 35% 50% 100 Packets 94% 79% 42% 60% 500 Packets 97% 83% 63% 67% 1000 Packets 99% 88% 65% 72%

Table V above illustrates that the classification performance is proportional to the number (N) of packets used. For the dataset, the average number of packets transmitted per web page is 2200. It was found that while there is a performance hit for using only 25-50% of the packets downloaded for classification; classification accuracy is still high for video traffic and mobile-optimized web pages, and reasonable for navigation-type.

A determination of how good the classification results were conducted. Traffic classification studies from recent literature boast of classification accuracies higher than even 94%. In comparing results obtained according to methods and systems herein to those, it is important to keep in perspective several fundamental differences:

-   -   1—The instant classification framework is subject to the web         page design decisions of developers. Standards do not exist that         ensure that web pages of a particular category yield similar         traffic, which may be why nonparametric classification methods         such as KNN and Classification Trees significantly outperform         parametric methods. It was found that many web sites that host         similar content tend to follow similar web page design trends.         For example, mobile web sites tend to design their pages to be         more resource conscious than traditional web sites. Moreover,         modern search engines include similar search options such as web         search, image search, and news search. Modern web sites also use         web page templates and content management systems. Thus, many of         the corresponding web pages follow a predefined structure that         can be observed in traffic. The need of strategically sampling         web sites that are likely to be included in a real data set are         needed as is focusing on popular web sites. It is also         beneficial to keep the training data set up to date, since web         pages evolve over time.     -   2—The Alexa genre classification may be noisy. Web page         designers have the freedom to arbitrarily assign labels to web         pages that serve a particular purpose however, they please. Even         when web pages do serve a particular purpose, its label may be         unclear. For example, what type of website is the gaming review         website www.ign.com—a news website, an entertainment website, or         a game website? Should social networking sites be considered         news sites? These factors increase the variance and noise in         each of the class labels.     -   3—There is also legitimate reasoning to incorporate information         (e.g., regarding how often a particular class appears “in the         wild”) into the classification models. Classification models         used by systems and methods herein do not use such information         because the dataset is synthetic—any prior information would         give an inappropriate and non-representative increase in         performance. A real-world dataset that was collected “in the         wild”, though, would be able to benefit from such information.         V. Applicability of the Classification Results

In Section I, several motivating examples were described as having applicability to web page classification using TCP/IP headers, and why the instant subject matter of classifying web pages using TCP/IP headers is advantageous (e.g., anonymity, less constraint on resources, improved traffic/resource modeling, or the like). In this section, two exemplary embodiments are focused on in an effort to quantify the impact of the instant subject matter.

Examining Whether Feature Distributions for Classified and Ground-truth Labels Match

There is a need to study whether the classification model and results described herein are useful in extracting the true distributions of features within a given class—that is, for a given class, do the feature distributions observed across classified web pages match those observed across ground-truth labels? If they do, then the instant classification methodology can be used to derive ground-truth feature distributions from real-traces—which can then be used for traffic modeling and simulation studies. They can also be used to monitor and understand the general usage profile of a population.

For studying this issue, the distributions of features obtained from traffic with ground-truth labels was compared to those resulting from traffic with classified labels. In one test, the Wilcoxon sum ranked test, tests the hypothesis that the medians of the two distributions in question are the same. The Wilcoxon sum ranked test was used because it does not rely on strong distribution assumptions such as normality. The second hypothesis test method, the Kolmogorov-Smirnov test, tests whether the two empirical distributions are the same. For each of these hypothesis tests, larger p-values are better.

Table VII below summarizes the p-values for two traffic features, including the number of TCP connections and the number of bytes transmitted while downloading a web page, when the traffic is classified using either KNN or LDA. The following was found:

-   -   1—With the KNN classifier, the Ranked sum and Kolmogorov-Smirnov         tests yield p-values that indicate that both the median as well         as the empirical distributions of these two features are the         same across classes identified using either classified labels or         ground truth labels. More importantly, the tests for the results         for KNN are favorable with p-values that tend to be larger than         0.05 for all classes for each feature shown—this is true even         for the AGL labeling scheme (results shown only for the 4 most         common genres).     -   2—This result is not true for all classification methods. In         fact, LDA consistently yield results that favor the alternative         hypothesis that the distributions of the classified traffic         differ from the ground truth with p-values that are consistently         much lower than 10⁻¹⁰.

Other features that are relevant for traffic generation and simulation modeling were analyzed and have arrived at the same statistical conclusions. This result is not surprising since traffic can be identified based on the most informative features.

FIG. 3A is a graphical illustration of cumulative distributions for the number of TCP Connections feature corresponding to the targeted device-based labels as yielded using the KNN and LDA classification methods. That is, the KNN curve and the ground truth curve substantially overlap, thus, it can be determined that the classification model accurately predicts ground truth traffic. LDA essentially classifies the data that maximizes the separation between the two classes—this behavior is similar to that of a clustering method [7]. Hence, the shift of the number of servers for web pages for each respective class (i.e., a left shift for mobile web pages and a right shift for traditional web pages). Such exaggeration yields unrealistic distributions in the labeled classes by not accounting for the diversity of each web page class.

It can be concluded that classification methods that perform well, such as KNN, can be used to extract true distributions of traffic features within classes (matching the trained distribution), while parametric methods, such as LDA, despite performing better than a random guessing baseline, cannot. Such results are displayed in FIGS. 3A to 3B.

One Possible Application: Building Traffic Models for Forecasting

Forecasting traffic growth can help with better capacity planning. Specifically, two emerging trends are discussed—growth in mobile web usage, as well as growth in video streaming. One aim is to study whether traffic predictions based on these two trends look any different when they rely on classified labels instead of ground-truth labels.

Traffic Generation Methodology: The traffic generated by relying on ground-truth versus classified labels is compared. For the comparison, the ns-2 network simulator is used to simulate the behavior of 400 active web users—all to/from traffic is aggregated on a 1 Gbps link. Each user behaves independently and randomly visits a web page. The inter-arrival time for web page downloads by a given user is Gaussian distributed with a mean of 30 s and standard deviation of 15 s—this distribution is chosen for simplicity (and is adequate for the purpose of comparing the impact of classified and ground-truth labels).

The download of each web page itself is simulated using TMIX, which provides a source-level traffic generation interface in ns-2 [29]. Specifically, this tool with the TCP/IP trace of a web page download (selected randomly from the 100,350 downloads collected in Section II). TMIX then derives from the trace, application-level descriptors of the corresponding traffic sources—including request sizes, response sizes, user think times, and server processing times. It then generates a corresponding traffic in ns-2 by reproducing these source-level events. Thus, this tool allows production of realistic source-level behavior for each web page download. This traffic generation methodology is discussed in the context of two forecasting applications below.

Modeling Growth in Mobile Web Usage: A baseline model is constructed, in which each user visits a mobile-optimized web page 20% of the time and a traditional page 80% of the time—nearly 20% of current web traffic is considered mobile [40]. The TMIX input for each is obtained by randomly selecting a mobile (or traditional) page download from the set of 100,350 downloads—two experiments were conducted, in which the mobile or traditional pages are selected based on either ground-truth (GT) labels or KNN model labels (ML). The throughput on the 1 Gbps aggregated link is observed every 1 ms, and its distribution is plotted in FIG. 4A.

Two sets of experiments that incorporate growth in mobile traffic were conducted. In the first set, referred to as alternate model 1, a scenario in which all users start abandoning their desktop and laptops is envisioned, in favor of mobile devices—specifically, in this model, each user visits a mobile-optimized web page 50% of the time (labelled using either GT or ML). In the second set of experiments, growth in the number of users that rely solely on mobile devices is envisioned. In this model, referred to as alternate model 2, the behavior of the 400 baseline users is retained, but simulated an additional 200 users that browses only (GT or ML-identified) mobile-optimized web pages (100% of the time). The distribution of the aggregate throughput for each of these forecasting experiments is also plotted in FIG. 4A. From FIG. 4A, it is determined that

-   -   1—First, the distributions yielded by the ground-truth (GT) and         the classified labels (e.g., ML) are quite similar to each         other. In fact, the hypothesis testing approaches mentioned         earlier were run to confirm that the distributions are, in fact,         statistically equivalent. This is true for the baseline traffic,         as well as each of the forecasted alternative models. This         confirms that web page classification, based only on anonymized         TCP/IP headers, can be used to effectively conduct traffic         modeling studies involving mobile web traffic.     -   2—The distributions suggest that an enterprise that expects an         increase in next-generation users that spend most of their time         on mobile devices (alternate model 2), is likely to face         capacity issues earlier than one in which most users simply         choose to spend more time on mobile devices (alternate model 1).

The subject matter herein is not to make forecasting claims about mobile data (which needs more sophisticated traffic models), but simply to illustrate that this classification can be used for facilitating such traffic modeling applications.

Modeling Growth in Video Streaming: The same approach as above is used to construct a baseline model, in which a user downloads pages with video traffic 20% of the time, and an alternate model 1, in which users access video-based web pages 50% of the time. The aggregate throughput is plotted in FIG. 4B. As FIG. 4B illustrates, the distributions obtained by relying on classified labels (e.g., ML) are nearly identical to (e.g., and overlap) the ones derived using ground-truth (GT) labels. This is true even when the forecasted traffic drives the network to nearly full-utilization (alternate model 1).

Another Possible Application: Building User Browsing Profiles

Applications such as behavioral-ad targeting and clickbot detection rely heavily on building user browsing profiles [18, 14].

The ability to classify web page downloads according to respective content-genres can be used to profile users according to their interests, and target relevant ads towards them, without deep packet inspection.

A similar approach, that classifies based on navigation-type, can be helpful in detecting malware as well as in determining their intent in security applications, such as webpage scraping or search engine abuse [14]. In this section, synthetic browsing “sessions” are generated to evaluate the efficacy of work in recovering browsing profiles.

Generating Synthetic User Browsing Sessions: A user typically views several web pages in any given browsing “session”. Alexa [34] includes statistics on the frequency of visiting a particular web site after being on a given (different) web site. This data is used to develop a simple markovian model of user browsing sessions as follows [4]. Each of the 3345 web pages in the data set is represented by a state, S_(i). The transition probability between state S_(i) and S_(j) is assigned based on the transition frequency from Alexa for the corresponding web sites. This simple model is used to generate 1000 browsing sessions, of N clicks each—the starting state for each user session is selected randomly from the 3345 states. It should be noted that users who start browsing a particular genre (shopping, for instance), are likely to keep browsing in that genre, and the Alexa statistics used here will reflect that.

Evaluation of User Browsing Profiles: The classification model is applied to label each webpage in each browsing stream. Profiles of each user can be shown according to the top five (5) genres of webpages visited in the stream. This approach allows for general and useful understanding of the types of webpages that a user has visited. FIG. 5 shows the 95% confidence interval of the difference between ground truth frequency profiles, and KNN labeled frequency profiles. Results show that the profiles using browsing streams using statistics from Alexa or randomly can be effectively approximated within ±4% for the top categories for the content and genre labeling schemes. However, this Figure does not provide any metric of whether the profile uses the correct labels.

In Table VI below, a list of percent of users for which the set of top-K genres based on classified-labels matches perfectly with that based on ground-truth labels. Even the top-5 genres that a user is interested in can be estimated perfectly for more than 80% of the users. Further, the length (N) of the browsing sessions has little impact on the estimation accuracy. These numbers are highly encouraging and suggest that targeted ad delivery can significantly benefit from web page classification based on just anonymized TCP/IP headers. It is important to note that even though the classification accuracy, precision and recalls for the AGL class were only around 75% in Section IV, the user browsing profiles being constructed here are simply relying on a comparison of the sets of top-K genres (and not correct classification of each of the N web-page visited). Table VI is provided below.

TABLE VI PERFORMANCE OF USAGE PROFILING (I.E., CORRECT LABELS) ACCORDING TO CLICKSTREAM LENGTHS AND PROFILE DEFINITIONS. Labeling scheme N = 20 N = 50 N = 200 Genre-based label K = 1 86.0% 85.2% 89.2% K = 2 89.2% 89.2% 89.2% K = 3 83.2% 86.8% 86.8% K = 4 84.8% 81.2% 81.6% K = 5 80.4% 82.0% 92.0% Navigation-based label K = 1 94.8% 94.0% 91.2% K = 2 98.8% 96.0% 99.2%

Another piece of useful information that may be needed from a user browsing profile is that fraction of time a user chooses to visit a particular genre. For instance, if a user visits the top genre 95% of the time, he/she is unlikely to be interested in ads related to any of the other top genres. Statistics may be collected on the fraction of time a user visits each of the respective top-5 genres (both based on ground-truth labels as well as classified labels). FIG. 5 plots the median and 95% confidence intervals of these per-user fractions, for their top-5 genres. The top-genre browsing frequencies yielded by classified labels align extremely well with those based on ground-truth labels. It can be concluded that web page classification is fairly well suited for building frequency-based user browsing profiles, even for content-genre based labels. Of note, identifying individual users via traffic analysis may be difficult due to network proxies and other technology. However, previous work shows that other methods for identifying malicious users behind proxies are still effective despite this limitation [14].

Table VI above also includes results for building user browsing profiles based on navigation-type classes. As seen in Table VI, the corresponding profiles can be built using classified labels with even higher accuracy.

FIGS. 6 and 7 illustrate exemplary systems and methods in which a web page classification model is generated and used according to the subject matter describe herein.

FIG. 6 is a block diagram illustrating an exemplary system or computing platform 100 (e.g., a single node or multiple processing core computing device or computing platform) configured to generate and output a usable web page classification model for use in a wide variety of web page classification applications, not limited to targeted advertising applications, network forecasting applications, profiling applications, security applications, etc., or the like. Computing platform 100 may include any suitable entity, such as a computing device for performing one more aspects of the present subject matter described herein or in the technical paper by S. Sanders and J. Kaur, entitled, “Can Web Pages Be Classified Using Anonymized TCP/IP Headers?”, in Proceedings of IEEE INFOCOM, Hong Kong, April 2015, the disclosure of which is incorporated herein by reference in its entirety as if set forth fully herein.

In accordance with embodiments of the subject matter described herein, components, modules, and/or portions of computing platform 100 may be implemented or distributed across one or more (e.g., multiple) devices or computing platforms. For example, a cluster of platforms 100 may be used to perform various portions or steps associated with generating and/or using a web page classification model.

It should be noted that platform 100 and its components and functionality described herein constitute a special purpose test node or special purpose computing platform that improves the technological field of web page classification and/or web page classification prediction by allowing prediction of a web page class or label via statistical distributions occurring within discriminatory features using information derived from only from anonymized TCP/IP header information, and without the need to examine a packet payload.

In some embodiments, platform 100 includes a node having at least one processor 102. In some embodiments, processor 102 includes a hardware processor, a multi-core processor, or any suitable other processing core, including processors for virtual machines, adapted to execute instructions stored by an access memory 104. In some embodiments, platform 100 may be spread across several devices having a respective several processors 102 and/or memories 104.

Memory 104 may include any non-transitory computer readable medium and may be operative to communicate with one or more of processors 102. Memory 104 may include a Web Page Classification Model Generator (WPCMG) 106 and a Model Testing and Validation Module (MTVM) 108 configured to collectively generate, train, and validate web page a classification model for use in various application (e.g., forecasting applications, profiling applications, security applications, advertising applications, etc.).

In accordance with embodiments of the subject matter described herein, WPCMG 106 may include a module configured to access and/or receive TCP/IP traces or flows generated from TCP/IP packet data traffic when content from a web page is downloaded, the TCP/IP traces or “flows” can have respective anonymized TCP/IP headers so that at least the client is anonymized. WPCMG 106 is configured to derive and extract predetermined or dynamically determined features from the TCP/IP flows, and classify a web page (e.g., by content type, navigation, video streaming, targeted device, etc., see e.g., Table I) using features obtained from only the anonymized TCP/IP headers. Features used to discriminate between web page labels include those that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform.

In some embodiments, WPCMG 106 includes a labeler 110, a feature extractor (FE) 112, and a model trainer 114 or classifier. Labeler 110 is configured to apply a label or class from a labeling scheme (see e.g., Table I) to a plurality of pre-selected web pages, (the top 250 web pages) for use in generating a web page classification model. Labels and/or labeling schemes may be generic (e.g., generic to content, navigation page, etc., see Table I) and may optionally be stored and accessed from a remote or local database of labels 110A. Database of labels 110A may include a look up table or cache containing labels, provisioned labels, and/or or the labels may be accessed by labeler 110 using any other suitable technique, such as labels that are coded to memory 104. Any labeling scheme and/or label storage device may be accessed, applied, and used.

WPCMG 106 further comprises a feature extractor (FE) 112 configured to process TCP/IP headers from the TCP/IP traffic traces used in downloading content from the web pages and identify and extract features that discriminate between the labels. Such features are uncorrelated and stable across time and/or browser platform. Features may be predetermined or dynamically determined by WPCMG 106 according to Section III entitled “FEATURE SELECTION” above.

WPCMG 106 further comprises a model trainer 114 configured generate a web page classification model upon being trained to recognize characteristic distributions within the features associated with each labeling scheme and/or labels. For example, model trainer 114 is configured to learn which combination of the features accurately discriminates between labels of a labeling scheme. Model trainer 114 may access training data, optionally stored within a training data database 114A. In some aspects, training data includes data collected from strategically sampled web pages that are likely to be included in a real data set, such as focusing on popular web pages. The training data set should be kept up to date, as web pages may evolve over time.

After model trainer 114 is trained and a model is generated therefrom using the training data, the model may be tested and validated via MTVM 108. MTVM 108 may optimally test the model generated at model trainer 114 using actual observed web page classification data, accessed from an observed data database 108A. If the model is valid and accurate within a given percent, computing platform 100 is configured to output a trained and validated web page classification model for use in predicting a class (e.g., genre, type, video/non-video, access device, navigation type, etc.) associated with one or more web pages downloaded by an anonymized client for use in various applications, in some aspects, that is classified on the basis of analyzing only anonymized TCP/IP headers.

It will be appreciated that FIG. 6 is for illustrative purposes and that various components (e.g., modules or the like), their locations, and/or their functions may be changed, altered, added, combined, separated, or removed. For example, components and/or functions may be combined into a single entity. In a second example, a node and/or function may be located at or implemented by two or more nodes.

FIG. 7 is a block diagram illustrating an exemplary method, generally designated 200, of generating and using a web page classification model, in some aspects, to predict traffic for use in various different applications. At block 202, a plurality of web pages for use in generating a web page classification model is identified. The web pages may be strategically selected, and in some aspects, include the top 50, the top 100, or the top 250 web pages, ranked by popularity, number of clicks, or other factor.

At block 204, each of the plurality of web pages is assigned a label. The label may include a component of a labeling scheme and may be generic, and include a generic label and/or generic classes within that label. Exemplary embodiments of labels within a labeling scheme are depicted in Table I above.

At block 206, TCP/IP traffic traces or flows associated with downloading content from each of the web pages are accessed using the TCP/IP headers from the TCP/IP traces. At block 208, the TCP/IP headers are processed to identify and extract features that discriminate between the labels. Such features are uncorrelated and have a discriminatory accuracy that remains stabled across time and/or browser platform. An exemplary process of selecting, extracting, and/or identifying features is described in Section III above.

At block 210, a web page classification model is generated by training a model trainer to learn a combination of the features that accurately discriminates between the labels. Thus, a classification model is learned and/or trained.

At block 212, the web page classification model is used to classify unlabeled web pages for use in various applications, not limited to profiling applications, forecasting applications, security applications, and/or targeted advertising applications.

It will be understood that various details of the subject matter described herein may be changed without departing from the scope of the subject matter described herein. Furthermore, the foregoing description is for the purpose of illustration only, and not for the purpose of limitation, as the subject matter described herein is defined by the claims as set forth hereinafter.

The subject matter herein advances the state of the art in traffic classification both methodologically as well as by offering new insights. Methodologically, the subject matter herein (i) establishes the need for (and present metrics for) finding consistent (across browsers) and stable (over time) informative features, (ii) using features that span multiple TCP/IP flows, (iii) using a statistical framework to study the applicability of classification results in the context of real-world applications. This analysis leads to new insights on which multi-flow TCP/IP features are robust and informative for web page classification, as well as what type of web page classes can be successfully identified using these.

VI. List of Informative TCP/IP Features

Group 1: Number of IP Pairs—video, mobile, genre, content Number of Push flags sent by the client, video, mobile, genre, content Number of Bidirectional Push flags, video, mobile, genre, content Number of Bidirectional Reset flags, video, mobile, genre, content Number of TCP connections, video, mobile, genre, content Number of Objects, video, mobile, content, genre

Group 2: Maximum number of push flags per TCP connection sent by the client—genre, mobile, content, video 90 percentile number of objects per TCP connection—mobile, genre, content 90 percentile number of push flags per TCP connection sent by the client—genre, mobile, content Maximum number of push flags per TCP connection sent by the server—genre, content, mobile Maximum number of objects per TCP connection—genre, mobile, video, content 75 percentile number of bytes per TCP connection sent by the client—mobile, content, genre 90 percentile bytes per TCP connection sent by the client—genre, mobile, content Maximum number of bytes per TCP connection sent by the client—mobile, content, video Maximum number of bytes per TCP connection sent by the server—mobile, content, video 90 percentile number of push flags per TCP connection sent by the server-genre, content, mobile 90 percentile Number of Bytes sent by client per epoch (Largest Connection bytes)—content, mobile, video, genre 90 percentile bytes per TCP Connection server—genre, mobile, content, video 90 percentile Number of epochs per TCP connection—mobile, genre, content Max percentile Number of Bytes sent by client per epoch (Largest connection epochs)—video, mobile, content, genre Max percentile Number of Bytes sent by client per epoch largest bytes—mobile, video Max percentile Number of Bytes sent by server per epoch largest bytes—video, mobile 75 percentile push per TCP Connection client—genre, content, mobile 75 percentile push per TCP Connection server—content, mobile, genre

Group 3: Minimum number of bytes per TCP connection sent by the client—mobile Minimum number of bytes per TCP connection sent by the server—mobile

Group 4: 50 percentile push per TCP Connection client—genre, content Average Number of push packets per TCP connection Client Sends—genre, content 50 percentile bytes per TCP Connection client—mobile, content, genre Average Number of push packets per TCP connection Server Sends—genre Average Number of bytes per TCP connection Client Sends—genre 50 percentile push per TCP Connection server—content, genre 50 percentile Number of epochs per TCP connection—genre, content Average Number of bytes per TCP connection Server Sends—genre, mobile, content 50 percentile bytes per TCP Connection server—genre, content

Group 5: Bidirectional Packets—video, mobile Bidirectional Bytes—video, mobile Server Sends Bytes—video, mobile Server Sends Packets—video, mobile

Group 6: 50 percentile Number of Bytes sent by server per epoch largest bytes—video 25 percentile Number of Bytes sent by client per epoch largest bytes—video 10 percentile Number of Bytes sent by server per epoch largest count—video 25 percentile Number of Bytes sent by server per epoch largest count—video 10 percentile Number of Bytes sent by client per epoch—video 25 percentile Number of Bytes sent by client per epoch—video

Group 7: 90 percentile Number of Bytes sent by client per epoch largest count—video, mobile Average Number of Bytes sent by client per epoch largest count—video, genre, mobile Average Number of Bytes sent by server per epoch largest bytes—video, genre, mobile Number of meaningful epochs client—content video, mobile, genre Number of meaningful epochs client largest bytes—content, video, mobile, genre Sum Number of Bytes sent by client epoch largest bytes—content, mobile, video, genre 75 percentile Number of Bytes sent by server per epoch—genre, content, mobile 90 percentile Number of Bytes sent by client per epoch—mobile, content, genre

Group 8: 75 percentile inter-connection arrival time—video, content 90 percentile inter-connection arrival time—content, genre, video Maximum inter-connection arrival time—genre

Group 9: 75 percentile inter-object arrival time—genre, content Maximum inter-object arrival time—video, content 90 percentile inter-object arrival time—video, content 50 percentile inter-arrival epoch—genre, content

Group 10: Average RTT—video 50 percentile RTT—video 75 percentile RTT—video

TABLE VII COMPARING FEATURE DISTRIBUTIONS FROM CLASSIFIED WEB PAGES AND GROUND TRUTH LABELS p-value Feature - Statistical Test - Label - (KNN/LDA) Number Ranked Sum Mobile .6066/.0230    of TCP Webpage Connections Kolmogorov-Smirnov Mobile .9995/9.063⁻¹⁶  Webpage Ranked Sum Traditional .9998/1.66⁻¹³⁶   Webpage Kolmogorov-Smirnov Traditional  1.000/1.2551⁻¹²⁹ Webpage Number Ranked Sum Video .8764/1.13⁻⁸   of TCP Webpage Connections Kolmogorov-Smirnov Video  1.00/8.1467⁻¹² Webpage Ranked Sum Non-video .9583/.4879    Webpage Kolmogorov-Smirnov Non-video 1.000/.2954    Webpage Number Ranked Sum Computers .6405/3.26⁻⁶   of TCP Kolmogorov-Smirnov Computers .9990/2.74⁻²¹  Connections Ranked Sum Business .8193/7.9043⁻¹¹ Kolmogorov-Smirnov Business 1.000/1.9976⁻¹⁰ Ranked Sum Shopping .6660/.0019    Kolmogorov-Smirnov Shopping .9310/1.3515⁻⁷  Ranked Sum News .7675/0.0115   Kolmogorov-Smirnov News  1.00/2.7189⁻⁶ Number Ranked Sum Homepage .3018/3.2032⁻⁷⁴ of TCP Kolmogorov-Smirnov Homepage .7833/8.5156⁻⁶⁵ Connections Ranked Sum Search .9262/2.88⁻¹⁰⁶   Kolmogorov-Smirnov Search 1.000/1.385⁻⁸⁰  Ranked Sum Clickable .5667/6.9477⁻³¹ Content Kolmogorov-Smirnov Clickable .9878/2.64⁻⁴⁵  Content Number of Ranked Sum Mobile .3133/1.449⁻⁴   Bytes Webpage Kolmogorov-Smirnov Mobile .8240/4.7474⁻⁵  Webpage Ranked Sum Traditional .8597/6.413⁻⁸⁴  Webpage Kolmogorov-Smirnov Traditional  1.00/4.1348⁻⁶¹ Webpage Number of Ranked Sum Video .9173/.4364    Bytes Webpage Kolmogorov-Smirnov Video  1.00/4.2076⁻⁴ Webpage Ranked Sum Non-video .9924/.3151    Webpage Kolmogorov-Smirnov Non-video 1.00/.2227   Webpage Number of Ranked Sum Computers .7127/6.0806⁻¹³ Bytes Kolmogorov-Smirnov Computers .9998/2.5545⁻¹⁶ Ranked Sum Business .9440/6.2451⁻¹⁰ Kolmogorov-Smirnov Business 1.00/6.009⁻¹¹ Ranked Sum Shopping .2248/.0045    Kolmogorov-Smirnov Shopping .7673/3.6009⁻⁷  Ranked Sum News .9108/3.1335⁻⁵  Kolmogorov-Smirnov News .9870/7.1233⁻⁵  Number of Ranked Sum Homepage .1847/4.9872⁻³³ Bytes Kolmogorov-Smirnov Homepage .7702/1.1971⁻²⁹ Ranked Sum Search .6982/6.0573⁻⁹⁹ Kolmogorov-Smirnov Search .9984/7.9544⁻⁹⁹ Ranked Sum Clickable .2476/0.0765   Content Kolmogorov-Smirnov Clickable .7670/1.6617⁻¹⁰ Content

Table VII above is a summary of the p-values for two traffic features, including the number of TCP connections and the number of bytes transmitted while downloading a web page, when the traffic is classified using either KNN or LDA. Methods that perform well, such as KNN, can be used to extract true distributions of traffic features within classes (matching the trained distribution), while parametric methods, such as LDA, despite performing better than a random guessing baseline, cannot. A web page classification model can learn the combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform for model generation.

It should be noted that a computing platform (e.g., FIG. 6), its components and its functionality described herein constitute a special purpose test node or special purpose platform that improves the technological field of web page classification and/or web page classification prediction by allowing prediction of a web page class or label via statistical distributions occurring within discriminatory features using information derived from only from anonymized TCP/IP header information, and without the need to examine a packet payload.

Web page classification and/or web page classification prediction is necessarily rooted in computer technology as a hardware computing processor accesses TCP/IP traffic traces associated with downloading content (e.g., packets, traffic) from each of the plurality of web pages, processes the TCP/IP headers from the TCP/IP traffic traces to identify and extract features that discriminate between the labels, training a model trainer to learn a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform, and use the web page classification model to classify unlabeled web pages by applying the web page classification model to TCP/IP traffic traces used to access the unlabeled web pages. Web page classification and/or prediction cannot be performed manually, as TCP/IP traces cannot be manually accessed and/or manipulated.

While the subject matter has been has been described herein in reference to specific aspects, embodiments, features, and illustrative embodiments, it will be appreciated that the utility of the subject matter is not thus limited, but rather extends to and encompasses numerous other variations, modifications and alternative embodiments, as will suggest themselves to those of ordinary skill in the field of the present subject matter, based on the disclosure herein.

Some embodiments of the present subject matter can utilize devices, systems, methods, and/or computer readable media as, such as described in any of the following publications, each publication of which is hereby incorporated by reference as if set forth fully herein:

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The disclosures of the foregoing publications (i.e., [1] to [44]) above are hereby incorporated by reference as if set forth fully herein. Various combinations and sub-combinations of the machines, functionality, and/or features described herein are contemplated and will be apparent to a skilled person having knowledge of this disclosure.

Any of the various features and elements as disclosed herein can be combined with one or more other disclosed features and elements unless indicated to the contrary herein. Correspondingly, the subject matter as hereinafter claimed is intended to be broadly construed and interpreted, as including all such variations, modifications and alternative embodiments, within its scope and including equivalents of the claims. 

What is claimed is:
 1. A method of generating and using a web page classification model, the method comprising: identifying a plurality of web pages for use in generating the web page classification model; assigning a label to each of the plurality of web pages; accessing, by a processor, Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from each of the plurality of web pages; processing, by the processor, TCP/IP headers from the TCP/IP traffic traces to identify and extract features that discriminate between the labels, that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform; generating, by the processor, the web page classification model by training a model trainer to learn a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform; and using the web page classification model to classify unlabeled web pages by applying the web page classification model to TCP/IP traffic traces used to access the unlabeled web pages.
 2. The method of claim 1, further comprising verifying the accuracy of the web page classification model using observed web page classification data.
 3. The method of claim 1, wherein assigning a label to each of the plurality of web pages comprises assigning an Alexa Genre Label (AGL), a Video Streaming Label (VSL), a Targeted Device Label (TDL), or a Web Page Navigation Label (WNL).
 4. The method of claim 3, wherein assigning the label includes assigning the AGL and wherein the AGL is a content based label indicative of a content genre class of a web page, the content genre class being selected from generic subjects including computers, shopping, business, or news.
 5. The method of claim 3, wherein assigning the label includes assigning the VSL, and wherein the VSL includes at least two classes indicative of the content of a web page, where a first class is video page and a second class is a non-video page.
 6. The method of claim 3, wherein assigning the label includes assigning the TDL and wherein the TDL includes at least two classes indicative of a device used to download a web page, where a first class is a traditional web page and a second class is a mobile optimized web page.
 7. The method of claim 3, wherein assigning the label includes assigning the WNL and wherein the WNL includes at least three classes indicative of a navigation flow used to download a web page, where a first class is a clickable content page, a second class is a search result page, and/or a third class is a landing page.
 8. The method of claim 1, wherein the accessed TCP/IP traces are downloaded using a plurality of different browsers, a plurality of different types of devices, or a plurality of operating systems.
 9. The method of claim 1, wherein processing the TCP/IP headers includes processing anonymized TCP/IP headers.
 10. The method of claim 1, wherein the features include temporal features, multi-flow features, or statistical derivatives thereof.
 11. A system for generating a web page classification model, the system comprising: a processor for accessing Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from a plurality of web pages and processing TCP/IP headers from the TCP/IP traffic traces; a web page classification model generator executed by the processor for generating the web page classification model, wherein the model generator includes: a labeler for assigning a label to each of the plurality of web pages; a feature extractor for identifying and extracting features from the processed TCP/IP headers that discriminate between the labels, that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform; and a model trainer for generating the web page classification model by learning a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform; wherein the web page classification model is usable to classify unlabeled web pages by applying the web page classification model to TCP/IP traffic traces used to access the unlabeled web pages.
 12. The system of claim 11, further comprising a model testing and validation module (MTVM) for verifying the accuracy of the web page classification model using observed web page classification data.
 13. The system of claim 11, wherein the label includes at least one of an Alexa Genre Label (AGL), a Video Streaming Label (VSL), a Targeted Device Label (TDL), or a Web Page Navigation Label (WNL).
 14. The system of claim 13, wherein the label includes the AGL and the AGL is a content based label indicative of a content genre class of a web page, the content genre class being selected from generic subjects including computers, shopping, business, or news.
 15. The system of claim 13, wherein the label includes the VSL and wherein the VSL includes at least two classes indicative of the content of a web page, where a first class is video page and a second class is a non-video page.
 16. The system of claim 13, wherein the label includes the TDL and wherein the TDL includes at least two classes indicative of a device used to download a web page, where a first class is a traditional web page and a second class is a mobile optimized web page.
 17. The system of claim 13, wherein the label includes the WNL and wherein the WNL includes at least three classes indicative of a navigation flow used to download a web page, where a first class is a clickable content page, a second class is a search result page, and a third class is a landing page.
 18. The system of claim 11, wherein the TCP/IP traces are downloaded using a plurality of different browsers, a plurality of different types of devices, or a plurality of operating systems.
 19. The system of claim 11, wherein the TCP/IP headers are anonymized.
 20. The system of claim 11, wherein the discriminatory features include temporal features, multi-flow features, or statistical derivatives thereof.
 21. A non-transitory computer readable medium having stored thereon executable instructions that when executed by a processor of a computer control the computer to perform steps comprising: identifying a plurality of web pages for use in generating a web page classification model; assigning a label to each of the plurality of web pages; accessing Transmission Control Protocol/Internet Protocol (TCP/IP) traffic traces associated with downloading content from each of the plurality of web pages; processing TCP/IP headers from the TCP/IP traffic traces to identify and extract features that discriminate between the labels, that are uncorrelated and whose discriminatory accuracy remains stable across time and/or browser platform; generating the web page classification model by training a classifier to learn a combination of the features that accurately discriminates between the labels, that includes uncorrelated features, and that remains stable across time and/or browser platform; and using the web page classification model to classify unlabeled web pages by applying the web page classification model to TCP/IP traffic traces used to access the unlabeled web pages. 